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August 2, 2006

Institute for Sustainable Communication

New York, NY

Don Carli
Senior Research Fellow



Topic: INTERVIEW - PART 1 - INSTITUTE FOR SUSTAINABLE COMMUNICATION & "RESPONSIBLE ENTERPRISE PRINT" PROGRAM

Questions:
Part 1A. Who are you and what is your position? What is the Institute for Sustainable Communication (ISC)? Why are "printing, publishing and packaging" the primary focus of the Institute? What is a "crisis of opportunity"? What is the "Responsible Enterprise Print" (REP) program?
Part 1B.
How do the REP teams operate? What are the objectives of the teams? What changes do you expect at large corporations as a result of the REP program?
Part 1C.
How interested are companies in participating in the program? How has the program been tested? How does your consulting work with Nima Hunter integrate with your activities at the ISC? How do your current sustainability programs with the ISC relate to your previous work in the printing industry?
Part 1D.
How do you define sustainability? What does sustainability mean within the printing industry? What are the prevailing practices in the industry? How are supply and demand pressures changing the industry?

Persons
: Don Carli, Senior Research Fellow, Institute for Sustainable Communication, New York, NY
Link: www.sustaincom.org

Date & Length: August 2, 2006; Part 1A - 274 secs, Part 1B - 241 secs, Part 1C - 307 secs, Part 1D - 309 secs
Keywords: Institute for Sustainable Communication, Responsible Enterprise Print program, Nima Hunter, sustainability, printing industry,
Stream: Click on Image to Play Video

Don Carli
Senior Research Fellow
, ISC
Part 1 of 5


Topic: INTERVIEW - PART 2 - PRINTING INDUSTRY & SUSTAINABILITY

Questions:
Part 2A. How does "print" fit into the supply chain priorities of large corporations?
Part 2B.
How do Sarbanes-Oxley governance provisions relate to management oversight of "printing, publishing and packaging" expense? How do corporations develop the capabilities to effectively manage these functions of business enterprise?
Part 2C.
How did you come to see the importance of integrating sustainability into the printing industry and large corporations?
Part 2D.
What are some of the conclusions of your large-scale study of the "greening of the printing industry'? How can regulatory compliance stimulate emerging business opportunities?

Persons
: Don Carli, Senior Research Fellow, Institute for Sustainable Communication, New York, NY
Link: www.sustaincom.org

Date & Length: August 2, 2006; Part 2A - 354 secs, Part 2B - 192 secs, Part 2C - 328 secs, Part 2D - 288 secs
Keywords: sustainability, supply chain, Sarbanes-Oxley compliance, "printing, publishing and packaging," printing industry
Stream: Click on Image to Play Video

Don Carli
Senior Research Fellow
, ISC
Part 2 of 5


Topic: INTERVIEW - PART 3 - SUSTAINABILITY & UNIVERSITIES

Questions:
Part 3A. Is the printing industry moving towards more sustainable practices? How do "ISO standards" relate to these trends? What is the definition of a sustainable company?
Part 3B.
What is the "College Consortium for Environmental Excellence"? What has been the growth pattern of the use of standardized environmental management systems in American universities and colleges? Is there a disconnect in academia between professed environmental statements and actual operating practices?
Part 3C.
How do the concepts of "life cycle analysis" and "cradle to cradle design" fit into sustainability? How does the commitment of corporate leaders affect the growth of sustainability as a mainstream business practice?
Part 3D. How is the business case for product design changing as a result of sustainability? Will this change create a new boom for the Design Industry? How does the purpose of "Design" differ from that of "Art"? What are the challenges of creating "sustainable design"?

Persons
: Don Carli, Senior Research Fellow, Institute for Sustainable Communication, New York, NY
Link: www.sustaincom.org & www.c2e2.org

Date & Length: August 2, 2006; Part 3A - 188 secs, Part 3B - 253 secs, Part 3C - 265 secs, Part 3D - 344 secs
Keywords: printing industry, sustainable practices, ISO standards, sustainable company, College Consortium for Environmental Excellence, environmental management systems, life cycle analysis, cradle to cradle design, design industry
Stream: Click on Image to Play Video

Don Carli
Senior Research Fellow
, ISC
Part 3 of 5


Topic: INTERVIEW - PART 4 - DESIGN PROFESSION & "GROW" CONFERENCE

Questions:
Part 4A. How did you develop the recent "Grow" conference for the professional design community?
Part 4B.
What type of companies did you invite to the conference? Why did you invite companies, such as Wal-mart and other large corporations not know for their high design nor sustainable practices, to the conference? In addition to presenters from the design community, why did you invite an "artist"?
Part 4C.
What cycle of thought do people go through as they grapple with understanding and integrating sustainability into their work and lives? At the close of the conference, how did you get an audience of hundreds of professional designers to envision new sustainable products and companies and the role that they could play in this process?
Part 4D.
What does "sustainable design" require? What considerations should designers ask in the formulation of sustainable design? What is the significance of Wal-mart's commitment to building a sustainable company?

Persons
: Don Carli, Senior Research Fellow, Institute for Sustainable Communication, New York, NY
Link: www.sustaincom.org & http://grow.aigany.org

Date & Length: August 2, 2006; Part 4A - 247 secs, Part 4B - 384 secs, Part 4C - 265 secs, Part 4D - 166 secs
Keywords: "Grow" conference, design community, Wal-mart, sustainable design, cradle to cradle
Stream: Click on Image to Play Video

Don Carli
Senior Research Fellow
, ISC
Part 4 of 5


Topic: INTERVIEW - PART 5 - CORPORATE GOVERNANCE & SUSTAINABILITY

Questions:
Part 5A. What is the business case for "doing the right thing" above and beyond the minimum requirements of regulatory compliance? How will sustainability issues affect the competitive "playing field" for companies in the future?
Part 5B.
What precedents are there for using regulatory compliance methods to create "competitive sustainabiliity"? Is sustainability the new "IQ test" for business to succeed in the future?


Persons
: Don Carli, Senior Research Fellow, Institute for Sustainable Communication, New York, NY
Link: www.sustaincom.org

Date & Length: August 2, 2006; Part 5A - 196 secs, Part 5B - 292 secs
Keywords: business case for sustainability, regulatory compliance, sustainability issues, competitive sustainability
Stream: Click on Image to Play Video

Don Carli
Senior Research Fellow
, ISC
Part 5 of 5

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