LOHAS VIDEO BLOG - Coming in First Quarter 2006
We have established a new information distribution system focused on the collection, organization, indexing and distribution of video from senior level presentations at major events produced or sponsored by LOHAS-related policy organizations.
The LOHASchannel.com system includes three key elements:
1. Production/Post-Production - Our video system is based upon a combination of off-the-shelf video technologies, including: affordable video recording technology (e.g., DV or HDV formats); desktop digital editing systems, Flash video technology for compression and playback over the Internet; and the Akamai global network for serving video across the Internet.
2. Video Blog - Once a video segment is processed through the production/post-production system, we distribute it without any fee to the public through a video blog on LOHASchannel.com. Any visitor to the site can complete a simple registration form to view newly released content over the video blog. Registered users have the option to use RSS (real simple syndication) technology to select topics that are most important to them and receive notification when those topics are released on the blog. The video blog will launch in the first quarter of 2006.
By using a video blog for initial distribution, we will encourage visitors to respond to the presentations and begin an expanded dialogue beyond that initially created by the “source organization.” With each video playback template we will also provide links so that visitors can find more detailed information from the source organization. After three months, all videos will be placed in a searchable archive.
3. Audience & Promotion - All of this important content does not achieve its full potential unless critical groups of stakeholders know that it is available on the Internet. Stakeholder groups include, but are not limited to:
- Newspaper Newspaper writers and editors covering business, environment, health, etc.
- Journals Trade and professional publications and journals of opinion.
- Television News departments of national and local television companies.
- Elected - Representatives and staff from federal, state and local governments.
- Administrative Officials from administrative and regulatory agencies.
- International Officials from international organizations.
C. Business & Labor
- Companies Sustainability, environmental, health and safety and investor relations departments.
- Industry Organizations representing various industries.
- Financial Institutions Analysts covering the sectors.
- Labor Unions and Pension Funds
D. NGO & Public Interest Organizations
E. Academics & Consultants
F. Early Adopters Consumer and business people.
We make the stakeholder groups aware of the service through a combination of top-down and bottom-up promotional campaigns using direct mail, print advertising, publicity and co-op programs with participating organizations. Our registration process for the video blog will provide proof of reception for our content distribution.
Our video distribution system can create a very significant virtual audience of considerable size relative to the original audience at an event. For a typical event session with 200 people in attendance originally, we will be able to easily double or triple the virtual audience to 400 to 600. Our goal is to expand the virtual audience for these events by ten-fold to one hundred-fold increases, or from 2,000 to 20,000 more participants.
The traditional model of broadcast distribution of information is “filter, then publish.” Our model is “publish, then filter.” We want to include more stakeholders in the policy making process and we want to expand the media universe through a complementary relationship with source organizations and traditional media and other parties interested in policy development. We want to expand perspectives by providing web site visitors with direct access to source information and promote new conversations. We want to help build confidence across sectors that the enormous challenges of the 21st century can be overcome in a just and sustainable way.